Creative work, rights and likeness

What it cannot do

The unsettled part

Copyright in AI-generated material is genuinely unresolved and varies by jurisdiction and by how much human authorship went in. Anyone offering you certainty on this is selling something. The practical response is not to wait for clarity but to make your position explicit in contracts, in both directions.

What you carry

The settled part

Reproducing a real person's face or voice without consent is not an open question. It is a harm, it is increasingly actionable, and the fact that a tool made it easy changes nothing about who is responsible.

Get written, specific, revocable consent. For people who are no longer living, get it from those with standing to give it, and understand that legal permission and community permission are not the same thing.

What belongs to you

Your own work in the training set

If your work has been publicly accessible, assume some of it has been used in training. Removal after the fact is generally not possible. What you can still do is take the opt-outs your platforms offer, be deliberate about what you publish at full resolution, and put training clauses in your licensing agreements going forward.

What you carry

Disclosure

Decide your practice and hold it consistently. Audiences forgive AI assistance far more readily than they forgive finding out about it later.